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• Our History

Walt DeBoer founded Lithia Motors in 1946 as a Chrysler-Plymouth-Dodge dealership in Ashland, Oregon.  Following Walt’s death in 1968, Walt’s son Sid along with Dick Heimann, grew the business to include 5 stores and 19 franchises in Southern Oregon.

• Today

Lithia is one of America’s largest automotive retailers featuring most domestic and import franchises.  Our stores serve urban and rural populations throughout the Western and Midwest United States. We are focused on providing customers with an honest and simpler buying and service experience.  We are giving customers straightforward information so that they can make confident decisions.